Felicia Yukich

Director, Global Marketing Communications and Content
Four Seasons Hotels and Resorts
Felicia oversees global brand marketing and content strategy for Four Seasons Hotels and Resorts worldwide. This includes master brand strategy and creative; editorial leadership of the print Four Seasons Magazine and online version; oversight of the worldwide Four Seasons Gift Card program and content and multilingual oversight of FourSeasons.com, the global Four Seasons Mobile App and epicurean blog Taste. In her previous role as Manager, Social Media Marketing, Felicia led the brand's award-winning global social media strategy and integrated marketing campaigns worldwide. Through previous Four Seasons Marketing roles Felicia also managed integrated PR and social media campaigns for new hotel launches, including brand media events in the US and Brazil.

09:00 High-Touch AND High-Tech: Building Relationships With Your Customers

With today’s technology, luxury consumers expect clear, interactive, and accurate information and images. Felicia Yukich oversees the global master brand platform and campaigns across all Four Seasons marketing channels, including brand photography and video guidelines, and has a firm grasp on not only what to show the customer but how to interact and entertain them. Throughout this presentation Felicia discusses:
• Integrating high-touch technology in a luxury world: what works and what does not work
• More than images: showcasing the essence of your brand’s core through stories
• Encouraging 1:1 interaction and consumer to consumer marketing—let your consumers know you are enjoying their experiences with them

15:00 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask Q & A, and take a deeper dive into the topics from earlier presentations and network in a relaxed setting.

1. High-Touch AND High-Tech: Building Relationships With Your Customers
Felicia Yukich, Director, Marketing Communications and Content, Four Seasons Hotels and Resorts

2. Panel Discussion: Making The Marketer A Data Scientist
Stacy Huggins, VP, Digital Marketing, Tamara Mellon
Kelly Macaulay, VP, Global Direct & Digital Marketing, NetJets
Mary Bennett, VP, eCommerce, Viceroy Hotel Group
Omer Artun, CEO and Founder, Agilone

3. Expand Your Digital Footprint: Leveraging And Repurposing Content Across Channels
Michelle Cutter, Director, eCommerce, Tumi

4. Working With A Mobile-First Mindset For eCommerce Excellence
Sarah Lukas, Senior Director, Ritzcarlton.com, The Ritz-Carlton Hotels
Eileen Shulock, VP eCommerce, Kirna Zabete
Christoph Oberli, Former eCommerce Executive, Mandarin Oriental Hotel Group

5. Attribution Marketing: Targeted Messaging Beyond The Last Click
Sarah Sathaye, Head of Traffic, SHOPBOP

6. Panel Discussion: Millenial Marketing—Tapping Into The Social-Obsessed Segment
Christina Bennett, Senior Director, Global Public Relations, Elizabeth Arden, Inc.
Jeanice Lee, National Manager, Digital & Relationship Marketing, Lexus
Allison Masters, Director of Marketing, Preferred Hotels & Resorts

7. Brand Legacy & Digital Evolution: How A 140 Year-Old Brand Stays Relevant In The Ever-Changing Industry
Elizabeth Brady, SVP Global Brand Management, Kohler Co.
James Sandora, Director - Global Digital Strategy & Integration, Kohler Co.

8. Panel Discussion: On Demand Accessible Luxury—Lessons To Implement Now
Lauren Remington Platt, Founder & CEO, Vensette, Inc.
Tyson Brazell, Founder & CEO, Personal Style Finder
Jon Tien, CEO, Kitchensurfing

9. Crafting Personalized E-mails Derived From Online Behavior
Justin Sellman, VP of E-Commerce and Global Wholesale, GHURKA