Amanda Willinger

Vice President, Digital & E-Commerce
LAGOS

For over a decade, Amanda has developed a solid reputation in ecommerce, all things digital, omni channel marketing and management. She has been able to develop and deliver truly extraordinary brand experiences for the luxury sector in Accessories and Art. Amanda channels her unique experience and dedication into every initiative she leads, believing in the power of strategic vision. She has expertise in building, leading and inspiring internal & external teams that interact cross-functionally to deliver profitable growth. Amanda's past experience includes working for prestigious brands such as Ippolita, David Yurman, Sotheby’s, Phillip, De Pury.

Check out the incredible speaker line-up to see who will be joining Amanda.

Download The Latest Agenda

Who Is The Luxury Consumer? Digitally Marketing To The Affluent And Aspirational

Sunday, January 10th, 2016

09:30 Panel Discussion: Form Versus Function—Building An Effective Online Shopping Experience

As luxury consumers continue to choose online shopping over brick and mortar, it is imperative for your brand to have a premiere eCommerce platform that delivers the latest functionality, while also being visually appealing. But how should you decipher where your budget and time goes—to IT or Marketing? How do you balance both? The experts on this panel debate forms versus function in which they:
• Creating landing pages to grab your users’ attention and bring them into your brand’s lifestyle
• Performance ability: ensuring page load speeds/site performance are fast to capture customers’ short attention span
• Back to basics: providing a rich user experience with accurate search abilities to browse products
• Testing user experience before jumping on the “new, hot” technology