Back To Basics And Beyond: Taking Your Online Experience To Omni

You know what they say about breakfast- most important meal of the day, so don’t miss it, as well as the opening of our Solutions Lounge.

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Luxury brands are under pressure from many macro and micro-economic factors. Many are taking the high road by redefining the client experience and transforming themselves from passive transactions to full-fledged client relationship builders. Has your luxury brand begun its transformation? Milton Pedraza, a client-relationship building experts, leads this session in which you:
• Learn what Baby-Boomers, Generation-Xers, and Millennials require and expect from luxury brands well beyond great products and in terms of client relationship building
• Understand how to redefine the relationship culture of in-store and call center brand ambassadors, and what you need to do to help them succeed and flourish
• Discover how to make your new client experience consistent across people, channels and client segments

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With responsive design, the customer is able to experience your brand clearly through large beautiful images on any device. Going responsive isn’t all technology—it aligns exactly with the growing trend of appealing to consumer’s content consumption preferences through prioritizing visual content and mobile experiences. The executives on this panel have re-fashioned their brands and share their experiences with responsive design:
• Creating a consistent web and content experience across every platform while rolling your website content into a single code base
• Funneling touch points to one singular view: one set of content and URL for all touch points, further improving your SEO
• Weighing your opportunity cost: expense versus time saved for testing and managing the site
• Debate: Is it worth the risk and time to eliminate the unique mobile experiences?

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…we promise, it’s not too early for a mimosa. Enjoy your break!

This past Spring, Barneys New York redesigned three of its web sites with a mobile-first mindset for its customers. The goal—while boosting ROI—also boasts a customer-centric attitude. Matthew Woolsey discusses the retailer’s decision to go responsive for a richer editorial experience and more personalized online touchpoints. Matthew walks you through its features including:
• Personalization: collecting user shopping habits and behavior both online and in-store to feature editorialized products that would likely appeal.
• Integrating content and commerce: skewing content more toward CRM than media to genuinely engage consumers
• Analyzing mobile-usage patterns: re-designing the website to fit in the palm of the customers' hand

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eCommerce is more data-driven than ever, and yet marketers still consistently experience a gap between the information contained within these considerable data sets and effectively mining for relevant insights to inform strategy. Join Criteo’s Head of Data Science and Analytics as he discusses ways to close that gap and provides real-world insights brands can’t ignore, gleaned from over 1 billion online transactions.

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With technology shaping luxury brands’ marketing plan, the world of the CMO has been drastically effected. There is now a need to understand and adapt to eCommerce/digital strategies and so it may boost business growth. The CMOs on this panel are doing just this, and leading their brands to engage with customers in a more connective way by:
• Managing enterprise-wide marketing strategies leading to eCommerce sales
• Understanding the customer: utilizing technology to allow accurate data flows for a holistic view of the customer
• Curating and innovating experiences based on customer data
• Evaluating technology partners: what are the need to haves, and nice to haves
• Executing a global digital marketing strategy, getting stakeholder buy-in

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Don’t forget to visit the Solutions Lounge, and step outside to the balcony and enjoy the iconic view of Radio City Music Hall on the rooftop.

This is an invitation-only lunch hosted by RevCascade. To request an invitation, please email Celeste.Dayawon@wbresearch.com

It’s no secret—luxury brands love online advertising….but not all online advertising is the same, so you must be vigilant in measurement as you build your attribution models. The experts on this panel share their case as to what they see works best in grabbing the awareness of luxury customers:
• Search: keywords needed to drive the purchase decision
o How to be specific but not too narrowly focused
• Display: following the customer down the funnel as they discover
o How long is too long to chase the sale?
• Measuring success: setting up KPIs to have fluid attribution modeling
• Which method luxury brands find to have the most long-term success, and bang for your buck

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Did you know luxury travelers make as many as 18 purchases prior to a trip? This session looks at a recent study by Rocket Fuel that found a spike in retail purchases by high-spending travelers in the duration preceding their departure. Robert Jones will explain how retailers, used to planning initiatives around seasonal events, can take advantage of this lavish habit by also planning around these travelers' personal calendar dates like trips and vacations.

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The infamous mini-cupcake tour is back….which flavors will you sample? Our advice: try them all!

Please note after the refreshment break, we will rejoin as a general session.

1. Search Vs. Display Advertising: Which Influences The Luxury Consumer More?
Debbie Johnsen, Director, Interactive Marketing, The Leading Hotels of the World
Kim Kyaw, Manager, Digital Marketing & Social Media, Jaguar Land Rover North America
Mac Joseph, Director of E-Marketing & Social Media, Mandarin Oriental Hotel Group
Anurag Kadyan, Senior Director, eCommerce & Digital Marketing, Tourneau

2. Rocketfuel Presentation
Executive Presenter, Rocketfuel

3. Building Your Global Team For International-Expansion Success
Hosted By Jeremy Levine, VP Global Ecommerce Operations, Michael Kors

4. The Fully Mobilized Customer: The New Hilton Experience
Hosted By Stuart Foster, Vice President, Marketing, Luxury & Lifestyle Brands, Hilton Worldwide

5. Omni-Channel: What Is It, What It Isn't, And Is It Really For Everyone?
Hosted By Swan Sit, Executive Director of Strategy, Online, Estee Lauder Companies

6. 360 Degree View: Build An Actionable Data Plan
Stuart Kiely, Sr. Director Technology & Marketing, John Matouk & Co.

7. Customer Retention Through Automated Communications

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Come cheers with us as we toast to all the new knowledge you’ve gained the past two days! This cocktail-hour is filled with some surprises and allows you to relax and have some fun.