Angela Gruszka

Director of Marketing and Communications
ABC Carpet & Home

Angela Gruszka is a creative brand marketer, digital strategist and thought-leader with a passion for technology and innovation. She has over a decade of experience developing and implementing integrated marketing and communications strategies for design, fashion, and luxury brands. Currently, she is the Director of Marketing and Communications for ABC Carpet & Home where she leads cross-channel brand marketing and communication efforts. Bringing strategic insight, creativity, and guidance of innovative platforms and technology, Angela has been integral to the evolution and growth of the ABC Carpet & Home brand. During her tenure, she conceptualized and directed compelling, award-winning campaigns, thought-provoking digital experiences, and took a lead role in the design and development of ABC Carpet & Home’s ecommerce website. Prior to joining ABC Carpet & Home, Angela oversaw public relations for Anne Klein where she was responsible for creating brand awareness through the development and execution of strategic communication programs and partnerships.

Check out the incredible speaker line-up to see who will be joining Angela.

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Who Is The Luxury Consumer? Digitally Marketing To The Affluent And Aspirational

Sunday, January 10th, 2016

14:35 Panel Discussion: Incubating Ideas: Building Your Digital Creative Team In-House

Luxury brands building their digital presence is not just about having an efficient website and posting an image to like to buy. Brands must be able to collaborate internally with digital-data AND creative sharing. As more luxury brands strive to build digital creative teams in-house, they must be cautious they are not ignoring what other brands are achieving. The executives on this panel lay out their plans for internal integration by:
• Project managing traditional creative services and creative online: segmenting timelines and talent
• Training in-house creative to be more nimble and absorb information quickly to be as agile as the web
• Combining art and science: ensuring a balance, taking charge of your brand voice and developing business content for your brand’s site and third party sites