Brina Ng

CRM Director
Lacoste

Brina Ng is an experienced marketing professional with 6 years experience in direct marketing, data analysis, and consumer insights. Ng is an MBA candidate with a proven track record in CRM, client acquisition and client retention strategies. In her current role, she serves as CRM Director at Lacoste.

Check out the incredible speaker line-up to see who will be joining Brina.

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Back To Basics And Beyond: Taking Your Online Experience To Omni

Wednesday, February 10th, 2016

15:00 Panel Discussion: Connecting Global Buyers With US Retailers

US retailers are focused on driving international consumers now more than ever. The emergence of eCommerce and globalized networking platforms such as Facebook, Instagram and Tango, have given retailers a global digital presence. International customers want to shop with retailers directly and have an in-store experience. One of the largest programs to connect buyers and retailers are programs that are issued via financial institutions via card-linked offers. These programs are seamless, discrete, and require no cashier training at POS. During this panel discussion, moderated by Jen Millard, from MasterCard, along with the Head of Global Merchant Sales, from MasterCard. This session is a benefit to any retailer in a marketing, international expansion and monetization or strategy role that would like to get practical feedback regarding maximizing revenue from in-bound international customers.

• Display: following the customer down the funnel as they discover

• How long is too long to chase the sale?

• Measuring success: setting up KPIs to have fluid attribution modeling

• Which method luxury brands find to have the most long-term success, and bang for your buck