Christoph Oberli

Former VP eCommerce
Mandarin Oriental Hotel Group

Check out the incredible speaker line-up to see who will be joining Christoph.

Download The Latest Agenda

Keeping The Focus Of The Customer In-Store AND On-The-Go

Thursday, March 10th, 2016

10:50 Panel Discussion: Working With A Mobile-First Mindset For eCommerce Excellence

Luxury brands must ensure their online experiences are seamless across channels. The luxury consumer does not browse on the phone; they buy. By thinking about your mobile experiences with eCommerce top of mind, your brand will yield higher impulse buy conversions. The experts on this panel are changing the way their brands think of their eCommerce and mobile strategies by:
• Catering to the on-the-go customer and building a framework for smooth, one-click checkout
• Resourcing talent: running a mobile site and online site—how do you balance the two?
• Is an enhanced mobile site enough? Deciphering if an app is still necessary for your brand
• Building trust for your customers so they know it’s safe to buy on mobile