David Olsen

GVP, Digital Business
Net-A-Porter

David Olsen has been in the ecommerce space for over 14 years when he started his own ecommerce cosmeceutical business in 2000. Since then, he sold his business to DermStore.com and helped them build the largest pure play beauty destination in the US and ultimately sell to Target. In March 2012 NET-A-PORTER.COM brought David Olsen into the business to build their Beauty business strategy from the ground up and execute the plan. Since the launch, the beauty business has grown to over 100 brands, and continues to outperform all forecasts.
Olsen has a BA from UC Berkeley and a JD/MBA from the University of Miami.

Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda

Who Is The Luxury Consumer? Digitally Marketing To The Affluent And Aspirational

Sunday, January 10th, 2016

09:30 Panel Discussion: Form Versus Function—Building An Effective Online Shopping Experience

As luxury consumers continue to choose online shopping over brick and mortar, it is imperative for your brand to have a premiere eCommerce platform that delivers the latest functionality, while also being visually appealing. But how should you decipher where your budget and time goes—to IT or Marketing? How do you balance both? The experts on this panel debate forms versus function in which they:
• Creating landing pages to grab your users’ attention and bring them into your brand’s lifestyle
• Performance ability: ensuring page load speeds/site performance are fast to capture customers’ short attention span
• Back to basics: providing a rich user experience with accurate search abilities to browse products
• Testing user experience before jumping on the “new, hot” technology