Elizabeth Brady

SVP Global Brand Management
Kohler

Elizabeth Brady serves as SVP Global Brand Management at the Kohler Company, leading the global communications for Kitchen & Bath, Power, Hospitality & Golf and Furniture & Decorative Products. Prior to Kohler, Elizabeth was EVP General Manager of Publicis Kaplan Thaler in New York City.

Throughout her career, Elizabeth has become one of the leaders in innovative retail marketing, driving brand strategies and smart creative solutions for some of the most talked about brands. One of her most notable successes was her involvement in the development of the long-standing “I’m lovin’ it” campaign for McDonald’s, which re-invigorated a historic American brand. Her experience spans a variety of categories including: fast food, athletic shoes, airlines, pharmaceuticals, grocery stores and personal care/beauty.

Elizabeth holds a BS in Journalism, an MBA, and extensive study in Fashion Design.

Check out the incredible speaker line-up to see who will be joining Elizabeth.

Download The Latest Agenda

Keeping The Focus Of The Customer In-Store AND On-The-Go

Thursday, March 10th, 2016

13:10 Brand Legacy & Digital Evolution: How A 140 Year-Old Brand Stays Relevant In The Ever-Changing Industry

At Kohler Co., Elizabeth Brady and James Sandora have been looking to leverage their brand’s history to define its future. As such, they have had a meeting of the minds to define brand architecture, and the critical components of brand evolution. By creating continuity through brand experience, they have set out to build digital organization development, setting the organization up for long term success. In this session discover stages of digital evolution, and organizational development by:
• Thinking small and the power of incremental change: defining what 'startup' dynamics truly means for large organizations
• Using the intersection of brand and digital platform development to define customer experience
• Defining 'omni-channel' for brand marketing
• Defining a brand ecosystemn: breaking down strategy for channel alignment

15:00 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask Q & A, and take a deeper dive into the topics from earlier presentations and network in a relaxed setting.

1. High-Touch AND High-Tech: Building Relationships With Your Customers

Felicia Yukich, Director, Marketing Communications and Content, Four Seasons Hotels and Resorts

2. Panel Discussion: Making The Marketer A Data Scientist

Stacy Huggins, VP, Digital Marketing, Tamara Mellon

Kelly Macaulay, VP, Global Direct & Digital Marketing, NetJets

Mary Bennett, VP, eCommerce, Viceroy Hotel Group

Omer Artun, CEO and Founder, Agilone

3. Expand Your Digital Footprint: Leveraging And Repurposing Content Across Channels

Michelle Cutter, Director, eCommerce, Tumi

4. Working With A Mobile-First Mindset For eCommerce Excellence

Sarah Lukas, Senior Director, Ritzcarlton.com, The Ritz-Carlton Hotels

Eileen Shulock, VP eCommerce, Kirna Zabete
Christoph Oberli, Former eCommerce Executive, Mandarin Oriental Hotel Group

5. Attribution Marketing: Targeted Messaging Beyond The Last Click

Sarah Sathaye, Head of Traffic, SHOPBOP

6. Panel Discussion: Millenial Marketing—Tapping Into The Social-Obsessed Segment

Christina Bennett, Senior Director, Global Public Relations, Elizabeth Arden, Inc.

Jeanice Lee, National Manager, Digital & Relationship Marketing, Lexus

Allison Masters, Director of Marketing, Preferred Hotels & Resorts

7. Brand Legacy & Digital Evolution: How A 140 Year-Old Brand Stays Relevant In The Ever-Changing Industry

Elizabeth Brady, SVP Global Brand Management, Kohler Co.

James Sandora, Director - Global Digital Strategy & Integration, Kohler Co.

8. Panel Discussion: On Demand Accessible Luxury—Lessons To Implement Now

Lauren Remington Platt, Founder & CEO, Vensette, Inc.

Tyson Brazell, Founder & CEO, Personal Style Finder

Jon Tien, CEO, Kitchensurfing

9. Crafting Personalized E-mails Derived From Online Behavior

Justin Sellman, VP of E-Commerce and Global Wholesale, GHURKA