Jane Schoenborn Paradis

VP of Marketing & Creative Communications
Lilly Pulitzer

Growing up in Augusta, GA, Janie has always had a love and passion for brightly colored, printed fashion. After studying art history at Rollins College, she worked for more than 10 years in the fashion and beauty industries, including Adrienne Vittadini, Calvin Klein and Barneys New York, as well as her own business of brightly colored handbags. Now as the Vice President of Marketing & Creative Communications at Lilly Pulitzer, she is taking the multi-generational lifestyle brand to a new level of resort chic.

Check out the incredible speaker line-up to see who will be joining Jane.

Download The Latest Agenda

Who Is The Luxury Consumer? Digitally Marketing To The Affluent And Aspirational

Sunday, January 10th, 2016

14:05 She’s A Keeper: Committing To The Consumer Through Social Media

Modern luxury brands can play to win in the digital space when they focus on engaging their consumer, delighting her, and connecting her to the brand. But…how do we justify this strategy with the business? What about the pressure on social media to produce sales? What are the right metrics to track and how? In this session, Jane discusses how Lilly Pulitzer shifted their social strategy to do “Visual Storytelling” by setting up a strategy that builds relationships and fosters a long-term commitment with the consumer. Jane outlines:
• Empowering your social media team to find the right metrics that support your targeted strategy
• Identifying the talent needed: what roles need redefining or buy-in from other departments to best build relationship:
o Aligning Social and PR to be the same team especially in a space where “influencer” is a broad definition
o Pulling in customer service support and training for social
• Strong vendor relationships that deliver the metrics that are right for your social strategy – not everyone else’s
• Case study successes: what it looks like when it all comes together, highlight a case study