Jeanice Lee

National Manager, Digital & Relationship Marketing
Lexus

Jeanice Lee is the National Digital, Social and Relationship Marketing Manager for Lexus, the luxury division of Toyota Motor Sales (TMS), U.S.A., Inc.

Jeanice has found her passion in the digital space where her strategic vision allows her to effortlessly lead several multi-disciplinary teams. Her current responsibilities include managing all consumer facing websites from the OEM to the dealer level, all social media channels and relationship marketing campaigns as well as the Lexus Dealer Marketing Covenant and the LexusTV Digital Signage program which is focused on enhancing the Lexus customer experience.

Previously, Lee held the position of Consumer Portal Manager at Toyota Financial Services where she lead the launch of the mobile website which allowed customers to manage their accounts on the go and helped spearhead the creation of the company's first native payment app. Prior to that she was Strategic Planning Manager, Advanced Product Strategy, where she developed new vehicle concepts and products for TMS.

Since joining TMS in 1990, Lee has also held positions in Sales, Distribution, the field office, eBusiness, and Corporate Marketing departments.

A graduate of California State University Dominguez Hills with a Bachelor of Administration degree in Interdisciplinary Studies and a minor in Marketing, Lee now resides in Rolling Hills Estates, California with her husband Marvin.

Check out the incredible speaker line-up to see who will be joining Jeanice.

Download The Latest Agenda

Keeping The Focus Of The Customer In-Store AND On-The-Go

Thursday, March 10th, 2016

11:40 Panel Discussion: Millenial Marketing—Tapping Into The Social-Obsessed Segment

Nearly half of Millennial and Gen X consumers “like” brands on social media. So what do you do now? Are these people actually buyers? Maybe not yet- but maybe some are…and their disposable income will only continue to grow. We know these Millenials like to take their selfies with the newest luxury acquisitions, so tap into their mindsets. The executives on this panel share their knowledge as to how this fast-moving generation ticks by:
• Focusing on future buyers without alienating current customers
• Cultivating a younger audience: using platforms to show products that fit into their lifestyle
• Working with a millennial ambassador: letting them take control to push content on their terms, and the challenges that come with it
• Measuring the return on influence…and turning it into investment

15:00 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask Q & A, and take a deeper dive into the topics from earlier presentations and network in a relaxed setting.

1. High-Touch AND High-Tech: Building Relationships With Your Customers

Felicia Yukich, Director, Marketing Communications and Content, Four Seasons Hotels and Resorts

2. Panel Discussion: Making The Marketer A Data Scientist

Stacy Huggins, VP, Digital Marketing, Tamara Mellon

Kelly Macaulay, VP, Global Direct & Digital Marketing, NetJets

Mary Bennett, VP, eCommerce, Viceroy Hotel Group

Omer Artun, CEO and Founder, Agilone

3. Expand Your Digital Footprint: Leveraging And Repurposing Content Across Channels

Michelle Cutter, Director, eCommerce, Tumi

4. Working With A Mobile-First Mindset For eCommerce Excellence

Sarah Lukas, Senior Director, Ritzcarlton.com, The Ritz-Carlton Hotels

Eileen Shulock, VP eCommerce, Kirna Zabete
Christoph Oberli, Former eCommerce Executive, Mandarin Oriental Hotel Group

5. Attribution Marketing: Targeted Messaging Beyond The Last Click

Sarah Sathaye, Head of Traffic, SHOPBOP

6. Panel Discussion: Millenial Marketing—Tapping Into The Social-Obsessed Segment

Christina Bennett, Senior Director, Global Public Relations, Elizabeth Arden, Inc.

Jeanice Lee, National Manager, Digital & Relationship Marketing, Lexus

Allison Masters, Director of Marketing, Preferred Hotels & Resorts

7. Brand Legacy & Digital Evolution: How A 140 Year-Old Brand Stays Relevant In The Ever-Changing Industry

Elizabeth Brady, SVP Global Brand Management, Kohler Co.

James Sandora, Director - Global Digital Strategy & Integration, Kohler Co.

8. Panel Discussion: On Demand Accessible Luxury—Lessons To Implement Now

Lauren Remington Platt, Founder & CEO, Vensette, Inc.

Tyson Brazell, Founder & CEO, Personal Style Finder

Jon Tien, CEO, Kitchensurfing

9. Crafting Personalized E-mails Derived From Online Behavior

Justin Sellman, VP of E-Commerce and Global Wholesale, GHURKA