Jennifer Marchetti

CMO
Better Homes And Gardens Real Estate

Jennifer Marchetti is the Chief Marketing Officer for Better Homes and Gardens Real Estate LLC and leads the teams responsible for brand marketing strategy, direct marketing, online marketing, franchise sales marketing, and communications.

Prior to joining Better Homes and Gardens Real Estate, Jennifer was Wyndham Worldwide’s Vice President of Marketing and Innovation for the Wyndham Family of Brands, where she was responsible for strategic planning, global marketing, loyalty marketing, and e-commerce strategies for the Wyndham Hotels and Resorts®, TRYP by Wyndham®, Wingate by Wyndham®, and Hawthorn Suites by Wyndham® brands. Jennifer spent nine years with Wyndham Worldwide and its parent company, Cendant Corporation. During her tenure, she held other positions including Director of Marketing for Cendant Preferred Alliance and Senior Director of Strategy at Wyndham Hotel Group.

Jennifer began her career as the Director of Corporate Communications with Trilogy, Inc., a privately-held software company based in Austin, Texas. She received her undergraduate degree in Psychology from Duke University with a minor in Art History.

Check out the incredible speaker line-up to see who will be joining Jennifer.

Download The Latest Agenda

Who Is The Luxury Consumer? Digitally Marketing To The Affluent And Aspirational

Sunday, January 10th, 2016

10:00 It’s Not About The Channel—It’s About Consistency Of Service

Although online and mobile innovations are blurring the lines of experience and expectation, the ability to offer personalized service is what wins the day. As providers of products and services to the luxury market, it’s imperative for a company to understand its clients’ functional and emotional motivations, and to ensure a complete service approach that encompasses all of these needs to a unique and hyper-personalized level.

Better Homes and Gardens Real Estate, a leading lifestyle brand in the real estate industry, is looking toward the future of the role of the luxury real estate professional. Through a combination of lifestyle-based training tailored to the luxury agent, insightful thought leadership and a full suite of luxury marketing materials, the brand has built a foundation to empower its network of real estate professionals to capitalizes on personalized service, and transform their role to that of a trusted advisor. During this session, Jennifer and Amy:
• Discuss the role of lifestyle marketing, the consumer point of view and technology in developing a service-oriented approach
• Provide insights into how training can elevate service levels and inspire people to distinguish themselves in the competitive luxury segment
• Discuss thought leadership in the luxury real estate market