John Kuehl, Digital Marketing Manager at Sub-Zero Group, Inc
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John Kuehl


Digital Marketing Manager
Sub-Zero Group, Inc

Check out the incredible speaker line-up to see who will be joining John.

Download The Latest Agenda

Back To Basics And Beyond: Taking Your Online Experience To Omni

Wednesday, February 10th, 2016


09:40 Panel Discussion: Reorganizing, Redeveloping And Rebranding With Responsive Design

With responsive design, the customer is able to experience your brand clearly through large beautiful images on any device. Going responsive isn’t all technology—it aligns exactly with the growing trend of appealing to consumer’s content consumption preferences through prioritizing visual content and mobile experiences. The executives on this panel have re-fashioned their brands and share their experiences with responsive design:
• Creating a consistent web and content experience across every platform while rolling your website content into a single code base
• Funneling touch points to one singular view: one set of content and URL for all touch points, further improving your SEO
• Weighing your opportunity cost: expense versus time saved for testing and managing the site
• Debate: Is it worth the risk and time to eliminate the unique mobile experiences?

12:00 Interactive Roundtable Working Groups

1. Luxury Client Relationship Building In The 21st Century
Milton Pedraza, CEO, Luxury Institute

2. Bring The Power Of eCommerce Into Brick-And-Mortar Retail With Customer Facing Devices
Eric Johnson, COO, Co-Founder, Moki

3. Reorganizing, Redeveloping And Rebranding With Responsive Design
Elkin Nance, VP, eCommerce, Oscar de la Renta
Jennifer Scruggs, eCommerce Executive, John Varvatos
Lauren Croke, Director Of eCommerce And Web, Eileen Fisher
John Kuehl, Digital Marketing Manager, Sub-Zero Group, Inc.
Clay Olivier, CEO, Mozu

4. Ready And Responsive: Barneys New York Re-Platformed Website
Matthew Woolsey, EVP, Digital, Barneys New York

5. Evolving The Role To Build Cross-Channel Collaboration
Jon Potter, CMO, Moët Hennessy
Buffy Sash, CMO, Alice & Olivia
Amy Chernoff, CMO, Gracious Home
Andrea Ward, VP, Marketing, Oracle Marketing Cloud

6. Having The Right Conversation With Your Data
Jaysen Gillespie, Vice President – Data Science and Analytics, Criteo

7. Mobilizing Millenials: Creating An App For The Playful World of Hermès
Hosted By Peter Malachi, SVP Communications, Hermès of Paris