Jon Potter

Chief Marketing Officer
Moët Hennessy USA

Jon joined Moet Hennessy in July 2014 as CMO and EVP of Brands for the US business, responsible for brands such as Hennessy, Moet & Chandon, Veuve Clicquot, Dom Perignon, Krug, and Belvedere.

Before joining Moet Hennessy, Jon worked at McKinney Rogers Ltd, an international consulting business in April 2010 to set up Woodland Radicle, a brand building start-up focused on the US spirits market. During his time at McKinney Rogers, Jon also took on the roles of Global CMO, overhauling the marketing strategy for the organization, as well as Senior Partner for the Americas.

In December of 1997, Jon joined Diageo where he spent the next 13 years in senior leadership positions. He held the position of Guinness Global Brand Director before becoming GM for Venture Africa, a new business unit comprising 42 countries within Africa. During this time, Jon played a leading role in establishing Diageo’s Water for Life initiative raising over $600K in one year to fund clean water projects in Africa.

In July of 2007, Jon moved to the USA with Diageo. Based out of New York, Jon initially led the Global Vodka and Rum Marketing teams before he was promoted to the position of CMO, Diageo North America in August 2008.

Jon lives in Connecticut with his wife, Tracy, and their 4 children. He has a degree in Geography from Southampton University and an MBA from Aston Business School. Jon represented Great Britain and England in field hockey between 1983 and 1994, winning 234 international caps and Olympic Gold (1988) and Bronze (1984) medals.

Check out the incredible speaker line-up to see who will be joining Jon.

Download The Latest Agenda

Back To Basics And Beyond: Taking Your Online Experience To Omni

Wednesday, February 10th, 2016

11:30 CMO Panel Discussion: Evolving The Role To Build Cross-Channel Collaboration

With technology shaping luxury brands’ marketing plan, the world of the CMO has been drastically effected. There is now a need to understand and adapt to eCommerce/digital strategies and so it may boost business growth. The CMOs on this panel are doing just this, and leading their brands to engage with customers in a more connective way by:
• Managing enterprise-wide marketing strategies leading to eCommerce sales
• Understanding the customer: utilizing technology to allow accurate data flows for a holistic view of the customer
• Curating and innovating experiences based on customer data
• Evaluating technology partners: what are the need to haves, and nice to haves
• Executing a global digital marketing strategy, getting stakeholder buy-in

12:00 Interactive Roundtable Working Groups

1. Luxury Client Relationship Building In The 21st Century

Milton Pedraza, CEO, Luxury Institute

2. Bring The Power Of eCommerce Into Brick-And-Mortar Retail With Customer Facing Devices

Eric Johnson, COO, Co-Founder, Moki

3. Reorganizing, Redeveloping And Rebranding With Responsive Design

Elkin Nance, VP, eCommerce, Oscar de la Renta

Jennifer Scruggs, eCommerce Executive, John Varvatos

Lauren Croke, Director Of eCommerce And Web, Eileen Fisher

John Kuehl, Digital Marketing Manager, Sub-Zero Group, Inc.

Clay Olivier, CEO, Mozu

4. Ready And Responsive: Barneys New York Re-Platformed Website

Matthew Woolsey, EVP, Digital, Barneys New York

5. Evolving The Role To Build Cross-Channel Collaboration

Jon Potter, CMO, Moët Hennessy

Buffy Sash, CMO, Alice & Olivia

Amy Chernoff, CMO, Gracious Home

Andrea Ward, VP, Marketing, Oracle Marketing Cloud

6. Having The Right Conversation With Your Data

Jaysen Gillespie, Vice President – Data Science and Analytics, Criteo

7. Mobilizing Millenials: Creating An App For The Playful World of Hermès

Hosted By Peter Malachi, SVP Communications, Hermès of Paris