Justin Sellman

Vice President of E-Commerce and Global Wholesale
Ghurka

Justin Sellman is the Vice President of E-Commerce and Wholesale for Ghurka, where he is responsible for the strategy and management of both divisions.

Justin has spent the last ten years learning every facet of the fashion business. From wholesale and retail to manufacturing and design to supply-chain logistics and technology, Justin has been intimately involved in each area for both start-ups and established companies.

Check out the incredible speaker line-up to see who will be joining Justin.

Download The Latest Agenda

Keeping The Focus Of The Customer In-Store AND On-The-Go

Thursday, March 10th, 2016

14:00 Crafting Personalized E-mails Derived From Online Behavior

E-mail marketing can be one of the most effective revenue generators available to eCommerce companies today. By tracking and analyzing customers’ browsing and purchasing behavior, one is able to effectively build personalized e-mail campaigns that maximize customer value. In this session, Justin discusses how he revitalized GHURKA’s e-mail’s success with these tactics:
• The first step to an effective e-mail marketing program is gathering data on customer behavior
• Creating automatic personalized email campaigns is highly effective when compared against “batch and blast” methods
• Testing each campaign is essential to overall success

15:00 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask Q & A, and take a deeper dive into the topics from earlier presentations and network in a relaxed setting.

1. High-Touch AND High-Tech: Building Relationships With Your Customers

Felicia Yukich, Director, Marketing Communications and Content, Four Seasons Hotels and Resorts

2. Panel Discussion: Making The Marketer A Data Scientist

Stacy Huggins, VP, Digital Marketing, Tamara Mellon

Kelly Macaulay, VP, Global Direct & Digital Marketing, NetJets

Mary Bennett, VP, eCommerce, Viceroy Hotel Group

Omer Artun, CEO and Founder, Agilone

3. Expand Your Digital Footprint: Leveraging And Repurposing Content Across Channels

Michelle Cutter, Director, eCommerce, Tumi

4. Working With A Mobile-First Mindset For eCommerce Excellence

Sarah Lukas, Senior Director, Ritzcarlton.com, The Ritz-Carlton Hotels

Eileen Shulock, VP eCommerce, Kirna Zabete
Christoph Oberli, Former eCommerce Executive, Mandarin Oriental Hotel Group

5. Attribution Marketing: Targeted Messaging Beyond The Last Click

Sarah Sathaye, Head of Traffic, SHOPBOP

6. Panel Discussion: Millenial Marketing—Tapping Into The Social-Obsessed Segment

Christina Bennett, Senior Director, Global Public Relations, Elizabeth Arden, Inc.

Jeanice Lee, National Manager, Digital & Relationship Marketing, Lexus

Allison Masters, Director of Marketing, Preferred Hotels & Resorts

7. Brand Legacy & Digital Evolution: How A 140 Year-Old Brand Stays Relevant In The Ever-Changing Industry

Elizabeth Brady, SVP Global Brand Management, Kohler Co.

James Sandora, Director - Global Digital Strategy & Integration, Kohler Co.

8. Panel Discussion: On Demand Accessible Luxury—Lessons To Implement Now

Lauren Remington Platt, Founder & CEO, Vensette, Inc.

Tyson Brazell, Founder & CEO, Personal Style Finder

Jon Tien, CEO, Kitchensurfing

9. Crafting Personalized E-mails Derived From Online Behavior

Justin Sellman, VP of E-Commerce and Global Wholesale, GHURKA