Luxury Interactive 2015 (past event)
October 13 - 15, 2015
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Keiron McCammon
CTO
Moda Operandi
Check out the incredible speaker line-up to see who will be joining Keiron.
Download The Latest AgendaWho Is The Luxury Consumer? Digitally Marketing To The Affluent And Aspirational
Sunday, January 10th, 2016
09:10 Converting Data For Dynamic Customization
Moda Operandi re-imaged and re-launched their entire e-commerce technology platform, website and mobile app to create a high tech/high touch experience for today's luxury consumer. Keiron joins us again to show how he has taken the Moda Operandi shopping experience one step further by leveraging data and on site behavior to create a personalized site experience. His forward thinking and advanced techniques demonstrate how you can:
• Build onsite technology to track shoppers’ site behavior and purchase patterns
• Implement dynamic, online segmentation to better showcase products that the consumer will have interest in
• Move the consumer along the path to purchase by pushing personalized information to the online shopping experience
• Build onsite technology to track shoppers’ site behavior and purchase patterns
• Implement dynamic, online segmentation to better showcase products that the consumer will have interest in
• Move the consumer along the path to purchase by pushing personalized information to the online shopping experience