Kim Kyaw

Digital Marketing and Social Media Manager
Jaguar Land Rover

Kim Kyaw is Digital Marketing & Social Media Manager for Jaguar Land Rover North America. She is responsible for Land Rover’s digital communications including strategy, innovation, creative, media planning, social media, sites, apps, email and analytics.

Previously, Ms. Kyaw was at Toyota Motor Sales, U.S.A., Inc. where she was responsible for the company’s digital media strategy and planning for general and multicultural markets. Ms. Kyaw also held a variety of roles in customer relations, strategy, experiential marketing, partnerships and product marketing.

Ms. Kyaw has been quoted in industry and news publications, such as Advertising Age and The Wall Street Journal. She has spoken at various conferences and is a mentor for Advertising Women of New York and a former board member of thinkLA.

Ms. Kyaw received a bachelor’s degree from Boston University and an MBA from the University Of Southern California Marshall School Of Business.

Check out the incredible speaker line-up to see who will be joining Kim.

Download The Latest Agenda

Back To Basics And Beyond: Taking Your Online Experience To Omni

Wednesday, February 10th, 2016

14:00 Panel Discussion: Search Vs. Display Advertising: Which Influences The Luxury Consumer More?

It’s no secret—luxury brands love online advertising….but not all online advertising is the same, so you must be vigilant in measurement as you build your attribution models. The experts on this panel share their case as to what they see works best in grabbing the awareness of luxury customers:
• Search: keywords needed to drive the purchase decision
o How to be specific but not too narrowly focused
• Display: following the customer down the funnel as they discover
o How long is too long to chase the sale?
• Measuring success: setting up KPIs to have fluid attribution modeling
• Which method luxury brands find to have the most long-term success, and bang for your buck

16:20 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask Q & A, and take a deeper dive into the topics from earlier presentations and network in a relaxed setting.

1. Search Vs. Display Advertising: Which Influences The Luxury Consumer More?
Debbie Johnsen, Director, Interactive Marketing, The Leading Hotels of the World
Kim Kyaw, Manager, Digital Marketing & Social Media, Jaguar Land Rover North America
Mac Joseph, Director of E-Marketing & Social Media, Mandarin Oriental Hotel Group
Anurag Kadyan, Senior Director, eCommerce & Digital Marketing, Tourneau

2. Rocketfuel Presentation
Executive Presenter, Rocketfuel

3. Building Your Global Team For International-Expansion Success
Hosted By Jeremy Levine, VP Global Ecommerce Operations, Michael Kors

4. The Fully Mobilized Customer: The New Hilton Experience
Hosted By Stuart Foster, Vice President, Marketing, Luxury & Lifestyle Brands, Hilton Worldwide

5. Omni-Channel: What Is It, What It Isn't, And Is It Really For Everyone?
Hosted By Swan Sit, Executive Director of Strategy, Online, Estee Lauder Companies

6. 360 Degree View: Build An Actionable Data Plan
Stuart Kiely, Sr. Director Technology & Marketing, John Matouk & Co.

7. Customer Retention Through Automated Communications

Amy Madonia, Executive Director, Digital, Temptu

8. Connecting Global Buyers With US Retailers

Brina Ng, CRM Director, Lacoste

Melanie Rudin, Founder, Luxury Retail Tourism Network

Head of Loyalty, HSBC Brazil

Shawn Munyon, Head of Global Sales, MasterCard Worldwide

Jen Millard, VP - Global Loyalty Solutions, Traveler Rewards, MasterCard Worldwide