Lauren Croke

Director of Web and E-commerce at EILEEN FISHER, Lauren Croke has been leading digital efforts for EILEEN FISHER for the past decade. A strategic visionary, Lauren has led a wide range of teams and departments, notably developing and launching EILEEN FISHER into the digital era through the company’s first entry into Ecommerce and later on through the Social Media Program and Cross-Channel Customer Experience Strategy. As head of Web and E-commerce, she places emphasis on the company’s core values of simplicity, collaboration, connection and great design placing the customer at the center and focuses on ensuring the website remains at the forefront of online strategy, innovation, usability and branding.

In 2011, Lauren began to lead Customer Experience Visioning for the company and most recently added Omni-Channel.  She first joined EILEEN FISHER focusing on Special Projects before leading company operations as the Director of Facilities. She led environmental programs, real estate leasing and developed health & safety for the company’s many facilities, renowned for sustainability and responsible design.

Lauren started her leadership path in Human Resources at the Accor Hotels Group where she gained experience in organizational development, planning and operations, and facilitating workshops across the country focused on creating organizational environments that empowered individuals and teams to deliver sustainable results.  She then moved to consult and build strategic programs in promotions and sponsorships for financial institutions before finding her home at EILEEN FISHER in 1997.