Lauren Remington Platt

Founder & CEO
Vênsette

Check out the incredible speaker line-up to see who will be joining Lauren.

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Keeping The Focus Of The Customer In-Store AND On-The-Go

Thursday, March 10th, 2016

13:30 On Demand Accessible Luxury—Lessons To Implement Now

Your luxury brand has a competition for dollars as luxury services have become more democratized by the internet. We are in an on-demand concierge-obsessed culture, so what can you learn from it and how what can you learn from those who are spending money to get the luxury services they need now? The disrupters on this panel share their stories of success and lend their insights as to:

• Who is buying? Examining the aspirational and affluential who want their concierge services on their immediate schedule

• Assessing the technology: how to be a part of the customers’ life and not just be a “demand” service

• Psychology behind accessible luxury: feedback from the clients

• Tips from these successful start-ups as to how make your brand agile and nimble

15:00 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask Q & A, and take a deeper dive into the topics from earlier presentations and network in a relaxed setting.

1. High-Touch AND High-Tech: Building Relationships With Your Customers

Felicia Yukich, Director, Marketing Communications and Content, Four Seasons Hotels and Resorts

2. Panel Discussion: Making The Marketer A Data Scientist

Stacy Huggins, VP, Digital Marketing, Tamara Mellon

Kelly Macaulay, VP, Global Direct & Digital Marketing, NetJets

Mary Bennett, VP, eCommerce, Viceroy Hotel Group

Omer Artun, CEO and Founder, Agilone

3. Expand Your Digital Footprint: Leveraging And Repurposing Content Across Channels

Michelle Cutter, Director, eCommerce, Tumi

4. Working With A Mobile-First Mindset For eCommerce Excellence

Sarah Lukas, Senior Director, Ritzcarlton.com, The Ritz-Carlton Hotels

Eileen Shulock, VP eCommerce, Kirna Zabete
Christoph Oberli, Former eCommerce Executive, Mandarin Oriental Hotel Group

5. Attribution Marketing: Targeted Messaging Beyond The Last Click

Sarah Sathaye, Head of Traffic, SHOPBOP

6. Panel Discussion: Millenial Marketing—Tapping Into The Social-Obsessed Segment

Christina Bennett, Senior Director, Global Public Relations, Elizabeth Arden, Inc.

Jeanice Lee, National Manager, Digital & Relationship Marketing, Lexus

Allison Masters, Director of Marketing, Preferred Hotels & Resorts

7. Brand Legacy & Digital Evolution: How A 140 Year-Old Brand Stays Relevant In The Ever-Changing Industry

Elizabeth Brady, SVP Global Brand Management, Kohler Co.

James Sandora, Director - Global Digital Strategy & Integration, Kohler Co.

8. Panel Discussion: On Demand Accessible Luxury—Lessons To Implement Now

Lauren Remington Platt, Founder & CEO, Vensette, Inc.

Tyson Brazell, Founder & CEO, Personal Style Finder

Jon Tien, CEO, Kitchensurfing

9. Crafting Personalized E-mails Derived From Online Behavior

Justin Sellman, VP of E-Commerce and Global Wholesale, GHURKA