Luxury Interactive 2015 (past event)
October 13 - 15, 2015
Array
Mai Nozoe
VP of Creative Services
Alice + Olivia
Who Is The Luxury Consumer? Digitally Marketing To The Affluent And Aspirational
Sunday, January 10th, 2016
14:35 Panel Discussion: Incubating Ideas: Building Your Digital Creative Team In-House
Luxury brands building their digital presence is not just about having an efficient website and posting an image to like to buy. Brands must be able to collaborate internally with digital-data AND creative sharing. As more luxury brands strive to build digital creative teams in-house, they must be cautious they are not ignoring what other brands are achieving. The executives on this panel lay out their plans for internal integration by:
• Project managing traditional creative services and creative online: segmenting timelines and talent
• Training in-house creative to be more nimble and absorb information quickly to be as agile as the web
• Combining art and science: ensuring a balance, taking charge of your brand voice and developing business content for your brand’s site and third party sites
• Project managing traditional creative services and creative online: segmenting timelines and talent
• Training in-house creative to be more nimble and absorb information quickly to be as agile as the web
• Combining art and science: ensuring a balance, taking charge of your brand voice and developing business content for your brand’s site and third party sites