Mary Bennett, Vice President of Digital and Commercial Partnerships at Viceroy Hotel Group
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Mary Bennett


Vice President of Digital and Commercial Partnerships
Viceroy Hotel Group

Check out the incredible speaker line-up to see who will be joining Mary.

Download The Latest Agenda

Keeping The Focus Of The Customer In-Store AND On-The-Go

Thursday, March 10th, 2016


09:20 Panel Discussion: Making The Marketer A Data Scientist

Your role in the retail environment has changed: you need to use your left and right brain, balance art and science, and be a creative while also being a scientist. And let’s not forget, you need to sell your product, but with white gloves on. The executives on this panel explore how they have adjusted their mindsets internally to enable the marketer to be a data scientist by:
• Forgetting the pretty: conducting A/B testing to understand what online content is grabbing users’ attention
• How personal is too personal? Straddling the intrusive line of curated selling based on CRM
• Attribution marketing models: planning your best plan of attack and breaking down information to relay to teams
• Experimenting with blending of content and commerce—your content moving consumers around the site to discover more product

15:00 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask Q & A, and take a deeper dive into the topics from earlier presentations and network in a relaxed setting.

1. High-Touch AND High-Tech: Building Relationships With Your Customers
Felicia Yukich, Director, Marketing Communications and Content, Four Seasons Hotels and Resorts

2. Panel Discussion: Making The Marketer A Data Scientist
Stacy Huggins, VP, Digital Marketing, Tamara Mellon
Kelly Macaulay, VP, Global Direct & Digital Marketing, NetJets
Mary Bennett, VP, eCommerce, Viceroy Hotel Group
Omer Artun, CEO and Founder, Agilone

3. Expand Your Digital Footprint: Leveraging And Repurposing Content Across Channels
Michelle Cutter, Director, eCommerce, Tumi

4. Working With A Mobile-First Mindset For eCommerce Excellence
Sarah Lukas, Senior Director, Ritzcarlton.com, The Ritz-Carlton Hotels
Eileen Shulock, VP eCommerce, Kirna Zabete
Christoph Oberli, Former eCommerce Executive, Mandarin Oriental Hotel Group

5. Attribution Marketing: Targeted Messaging Beyond The Last Click
Sarah Sathaye, Head of Traffic, SHOPBOP

6. Panel Discussion: Millenial Marketing—Tapping Into The Social-Obsessed Segment
Christina Bennett, Senior Director, Global Public Relations, Elizabeth Arden, Inc.
Jeanice Lee, National Manager, Digital & Relationship Marketing, Lexus
Allison Masters, Director of Marketing, Preferred Hotels & Resorts

7. Brand Legacy & Digital Evolution: How A 140 Year-Old Brand Stays Relevant In The Ever-Changing Industry
Elizabeth Brady, SVP Global Brand Management, Kohler Co.
James Sandora, Director - Global Digital Strategy & Integration, Kohler Co.

8. Panel Discussion: On Demand Accessible Luxury—Lessons To Implement Now
Lauren Remington Platt, Founder & CEO, Vensette, Inc.
Tyson Brazell, Founder & CEO, Personal Style Finder
Jon Tien, CEO, Kitchensurfing

9. Crafting Personalized E-mails Derived From Online Behavior
Justin Sellman, VP of E-Commerce and Global Wholesale, GHURKA