Matthew Woolsey

EVP, Digital
Barneys New York

Matthew Woolsey is the Executive Vice President of Digital for Barneys New York. He oversees eCommerce, marketing, merchandising, technology, design, content creation customer service and operations for Barneys.com, BarneysWarehouse.com, The Window, Barneys’ mobile applications and in-store digital extensions.

Twitter: @mbwoolsey

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Back To Basics And Beyond: Taking Your Online Experience To Omni

Wednesday, February 10th, 2016

10:50 Ready And Responsive: Barneys New York Re-Platformed Website

This past Spring, Barneys New York redesigned three of its web sites with a mobile-first mindset for its customers. The goal—while boosting ROI—also boasts a customer-centric attitude. Matthew Woolsey discusses the retailer’s decision to go responsive for a richer editorial experience and more personalized online touchpoints. Matthew walks you through its features including:
• Personalization: collecting user shopping habits and behavior both online and in-store to feature editorialized products that would likely appeal.
• Integrating content and commerce: skewing content more toward CRM than media to genuinely engage consumers
• Analyzing mobile-usage patterns: re-designing the website to fit in the palm of the customers' hand