Michelle Cutter

VP of Global Digital Commerce and Strategy
Tumi

Michelle Cutter has a passion for empowering journeys. She is currently the Vice President of Marketing and Digital Commerce at TUMI (www.tumi.com, @tumitravel, TUMI), the American travel lifestyle brand designed for the global citizen. In her Digital Commerce role, she manages the global eCommerce business and recently oversaw the redesign, re-platforming, and launch of the new tumi.com into 23 countries. She is also responsible for all Marketing strategy and executions of TUMI globally. Formerly, she has worked in various eCommerce, Marketing, Business Develolpment and Merchandising roles at such brands as Coach, kate spade, Movado, Reebok and Saks Fifth Avenue. Michelle lives in Hopewell, NJ with her husband and two children.

Check out the incredible speaker line-up to see who will be joining Michelle.

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Keeping The Focus Of The Customer In-Store AND On-The-Go

Thursday, March 10th, 2016

09:50 Expand Your Digital Footprint: Leveraging And Repurposing Content Across Channels

Customers have extremely high expectations for the digital experience of premium brands. We are consistently challenging ourselves to improve our experience to meet her expectations. In late 2013, Tumi began to undertake a replatforming and redesign of their website that would help her not just find what she wanted, but to also let her discover and be inspired by all that Tumi offers for her journeys. During this presentation Michelle takes you through as to how to upgrade the user experience by:

• Creating paths for different customer experiences – merging content and commerce and making all content shoppable

• Creating a responsive experience via desktop, mobile and tablet

• Showcasing the details of products: curated descriptions of style and craftsmanship

• Upgrading Online customer service on necessary touch points to interject a human experience

15:00 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask Q & A, and take a deeper dive into the topics from earlier presentations and network in a relaxed setting.

1. High-Touch AND High-Tech: Building Relationships With Your Customers

Felicia Yukich, Director, Marketing Communications and Content, Four Seasons Hotels and Resorts

2. Panel Discussion: Making The Marketer A Data Scientist

Stacy Huggins, VP, Digital Marketing, Tamara Mellon

Kelly Macaulay, VP, Global Direct & Digital Marketing, NetJets

Mary Bennett, VP, eCommerce, Viceroy Hotel Group

Omer Artun, CEO and Founder, Agilone

3. Expand Your Digital Footprint: Leveraging And Repurposing Content Across Channels

Michelle Cutter, Director, eCommerce, Tumi

4. Working With A Mobile-First Mindset For eCommerce Excellence

Sarah Lukas, Senior Director, Ritzcarlton.com, The Ritz-Carlton Hotels

Eileen Shulock, VP eCommerce, Kirna Zabete
Christoph Oberli, Former eCommerce Executive, Mandarin Oriental Hotel Group

5. Attribution Marketing: Targeted Messaging Beyond The Last Click

Sarah Sathaye, Head of Traffic, SHOPBOP

6. Panel Discussion: Millenial Marketing—Tapping Into The Social-Obsessed Segment

Christina Bennett, Senior Director, Global Public Relations, Elizabeth Arden, Inc.

Jeanice Lee, National Manager, Digital & Relationship Marketing, Lexus

Allison Masters, Director of Marketing, Preferred Hotels & Resorts

7. Brand Legacy & Digital Evolution: How A 140 Year-Old Brand Stays Relevant In The Ever-Changing Industry

Elizabeth Brady, SVP Global Brand Management, Kohler Co.

James Sandora, Director - Global Digital Strategy & Integration, Kohler Co.

8. Panel Discussion: On Demand Accessible Luxury—Lessons To Implement Now

Lauren Remington Platt, Founder & CEO, Vensette, Inc.

Tyson Brazell, Founder & CEO, Personal Style Finder

Jon Tien, CEO, Kitchensurfing

9. Crafting Personalized E-mails Derived From Online Behavior

Justin Sellman, VP of E-Commerce and Global Wholesale, GHURKA