Michelle Peranteau

Director of Marketing and Communications
Baume & Mercier

Check out the incredible speaker line-up to see who will be joining Michelle.

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Who Is The Luxury Consumer? Digitally Marketing To The Affluent And Aspirational

Sunday, January 10th, 2016

13:35 Panel Discussion: Playing Nice With Your Global Counterparts (But Getting What You Need!)

Annual luxury revenues today are $270 billion, and global eCommerce in luxury is growing at a rate of 30% per year. At this juncture, it’s a no-brainer that your global counterparts are fully onboard with all things digital….oh it’s not that easy? What may seem like an uphill battle is actually a door that can be opened for you to showcase your expertise. Learn from these executives on how to play nice with your global teams by:
• Not being afraid to push back on global budgets and constraints: be open and honest
• Building case studies for global headquarters to showcase digital clientelling success
• Need for agile workflow success: A/B testing per region versus global
• Balancing reports to headquarters and recognizing the need for ownership in each market