Milton Pedraza, CEO at Luxury Institute
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Milton Pedraza


CEO
Luxury Institute

Check out the incredible speaker line-up to see who will be joining Milton.

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Back To Basics And Beyond: Taking Your Online Experience To Omni

Wednesday, February 10th, 2016


09:00 Luxury Client Relationship Building in the 21st Century

Luxury brands are under pressure from many macro and micro-economic factors. Many are taking the high road by redefining the client experience and transforming themselves from passive transactions to full-fledged client relationship builders. Has your luxury brand begun its transformation? Milton Pedraza, a client-relationship building experts, leads this session in which you:
• Learn what Baby-Boomers, Generation-Xers, and Millennials require and expect from luxury brands well beyond great products and in terms of client relationship building
• Understand how to redefine the relationship culture of in-store and call center brand ambassadors, and what you need to do to help them succeed and flourish
• Discover how to make your new client experience consistent across people, channels and client segments

12:00 Interactive Roundtable Working Groups

1. Luxury Client Relationship Building In The 21st Century
Milton Pedraza, CEO, Luxury Institute

2. Bring The Power Of eCommerce Into Brick-And-Mortar Retail With Customer Facing Devices
Eric Johnson, COO, Co-Founder, Moki

3. Reorganizing, Redeveloping And Rebranding With Responsive Design
Elkin Nance, VP, eCommerce, Oscar de la Renta
Jennifer Scruggs, eCommerce Executive, John Varvatos
Lauren Croke, Director Of eCommerce And Web, Eileen Fisher
John Kuehl, Digital Marketing Manager, Sub-Zero Group, Inc.
Clay Olivier, CEO, Mozu

4. Ready And Responsive: Barneys New York Re-Platformed Website
Matthew Woolsey, EVP, Digital, Barneys New York

5. Evolving The Role To Build Cross-Channel Collaboration
Jon Potter, CMO, Moët Hennessy
Buffy Sash, CMO, Alice & Olivia
Amy Chernoff, CMO, Gracious Home
Andrea Ward, VP, Marketing, Oracle Marketing Cloud

6. Having The Right Conversation With Your Data
Jaysen Gillespie, Vice President – Data Science and Analytics, Criteo

7. Mobilizing Millenials: Creating An App For The Playful World of Hermès
Hosted By Peter Malachi, SVP Communications, Hermès of Paris