Pau Sabria

Co-Founder and CEO
Olapic

Sabria and his co-founders created the world’s first visualmarketing platform for collecting, curating and showcasing consumer photo andvideos across marketing channels and in ecommerce experiences. Based in thecompany’s New York headquarters, Sabria oversees the company strategyand direction in the marketplace. Sabria is a graduateof Universitat Politècnica de Catalunya in Barcelonawith a degree in Telecommunications Engineering and conducted his thesis indistributed video coding at Purdue University, Indiana. He then joined TheBoston Consulting Group, where he worked for three years andco-founded Olapic while completing his MBA at Columbia University inNew York City. Sabria is extensively quoted in the media about visual socialplatforms such as Instagram, the future of ecommerce and how consumer-generatedimages will impact the way brands interact with customers.

Check out the incredible speaker line-up to see who will be joining Pau.

Download The Latest Agenda

Who Is The Luxury Consumer? Digitally Marketing To The Affluent And Aspirational

Sunday, January 10th, 2016

14:25 Visual Marketing For Luxury: Why It’s Time To Move Beyond Your Own Photos

Luxury customers expect that every interaction in your brand’s stores is incredible, but managing the experience of those customers online requires a different approach because the expectations there are different. To capture a brand’s distinct, exclusive feel and authentic uniqueness in e-commerce environments and across the web, leading luxury brands are using photos collected from their own customers through social media. These photos evoke authentic luxury lifestyles, have the aspirational quality of brand-created images, and are proven to significantly improve the performance of brand advertising and on-site experiences.