Robert Jones

Director of Research & Insights
Rocket Fuel

Robert oversees Rocket Fuel's market research efforts, including custom research projects that look at larger industry issues such as creative optimization to help educate and inform clients. Prior to joining Rocket Fuel, Robert conducted primary research and analysis at NBC Universal and led the research team at Lotame Solutions, working with political clients to deliver custom research solutions. He holds a BS in mathematics from the University of Maryland, Baltimore County.

Check out the incredible speaker line-up to see who will be joining Robert.

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Back To Basics And Beyond: Taking Your Online Experience To Omni

Wednesday, February 10th, 2016

14:30 First Stop: Shop. How To Attract The Freewheeling Luxury Traveler.

Did you know luxury travelers make as many as 18 purchases prior to a trip? This session looks at a recent study by Rocket Fuel that found a spike in retail purchases by high-spending travelers in the duration preceding their departure. Robert Jones will explain how retailers, used to planning initiatives around seasonal events, can take advantage of this lavish habit by also planning around these travelers' personal calendar dates like trips and vacations.