Sarah Lukas

Senior Director, Ritzcarlton.com
The Ritz-Carlton Hotels

Sarah Beam Lukas is Director of RitzCarlton.com for The Ritz-Carlton Hotel Company. She is responsible for digital direct strategy, global digital development and website operations for the brand's network of websites. Sarah has been with The Ritz-Carlton since 2007, during which time she has held several roles, including content strategy and digital development. Luxury Daily recently recognized Sarah as one of the 2014 Women to Watch in Luxury. She received B.A. from Wellesley College and currently lives in Herndon, Virginia with her husband and two children.

Check out the incredible speaker line-up to see who will be joining Sarah.

Download The Latest Agenda

Keeping The Focus Of The Customer In-Store AND On-The-Go

Thursday, March 10th, 2016

10:50 Panel Discussion: Working With A Mobile-First Mindset For eCommerce Excellence

Luxury brands must ensure their online experiences are seamless across channels. The luxury consumer does not browse on the phone; they buy. By thinking about your mobile experiences with eCommerce top of mind, your brand will yield higher impulse buy conversions. The experts on this panel are changing the way their brands think of their eCommerce and mobile strategies by:
• Catering to the on-the-go customer and building a framework for smooth, one-click checkout
• Resourcing talent: running a mobile site and online site—how do you balance the two?
• Is an enhanced mobile site enough? Deciphering if an app is still necessary for your brand
• Building trust for your customers so they know it’s safe to buy on mobile

15:00 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask Q & A, and take a deeper dive into the topics from earlier presentations and network in a relaxed setting.

1. High-Touch AND High-Tech: Building Relationships With Your Customers

Felicia Yukich, Director, Marketing Communications and Content, Four Seasons Hotels and Resorts

2. Panel Discussion: Making The Marketer A Data Scientist

Stacy Huggins, VP, Digital Marketing, Tamara Mellon

Kelly Macaulay, VP, Global Direct & Digital Marketing, NetJets

Mary Bennett, VP, eCommerce, Viceroy Hotel Group

Omer Artun, CEO and Founder, Agilone

3. Expand Your Digital Footprint: Leveraging And Repurposing Content Across Channels

Michelle Cutter, Director, eCommerce, Tumi

4. Working With A Mobile-First Mindset For eCommerce Excellence

Sarah Lukas, Senior Director, Ritzcarlton.com, The Ritz-Carlton Hotels

Eileen Shulock, VP eCommerce, Kirna Zabete
Christoph Oberli, Former eCommerce Executive, Mandarin Oriental Hotel Group

5. Attribution Marketing: Targeted Messaging Beyond The Last Click

Sarah Sathaye, Head of Traffic, SHOPBOP

6. Panel Discussion: Millenial Marketing—Tapping Into The Social-Obsessed Segment

Christina Bennett, Senior Director, Global Public Relations, Elizabeth Arden, Inc.

Jeanice Lee, National Manager, Digital & Relationship Marketing, Lexus

Allison Masters, Director of Marketing, Preferred Hotels & Resorts

7. Brand Legacy & Digital Evolution: How A 140 Year-Old Brand Stays Relevant In The Ever-Changing Industry

Elizabeth Brady, SVP Global Brand Management, Kohler Co.

James Sandora, Director - Global Digital Strategy & Integration, Kohler Co.

8. Panel Discussion: On Demand Accessible Luxury—Lessons To Implement Now

Lauren Remington Platt, Founder & CEO, Vensette, Inc.

Tyson Brazell, Founder & CEO, Personal Style Finder

Jon Tien, CEO, Kitchensurfing

9. Crafting Personalized E-mails Derived From Online Behavior

Justin Sellman, VP of E-Commerce and Global Wholesale, GHURKA