Thomai Serdari

Thomaï Serdari, Ph.D. is a strategist in luxury marketing and branding. She has consulted clients in launching, growing, and successfully managing luxury brands. She is an expert on luxury and actively studies, values, and reports on companies or funds that operate and invest within the luxury goods market. 
Thomaï has been teaching at New York University since 1999. She has developed a variety of courses at NYU, among which: “Cultures of Excess: Product and Fashion Design through Modernity” and “Entrepreneurship in the Business of Art.” She also developed the core courses for the Luxury Marketing specialization at the Leonard N. Stern School of Business, MBA level: “The Core of Luxury: Processes, Products, and Strategies through History” and “Luxury Branding: Brand Thinking and Experience.” 
Originally trained as an architect at the National Technical University of Athens, Thomaï received her doctorate in Art History & Archaeology from the Institute of Fine Arts, New York University in 2005. She also holds an MBA from the Leonard N. Stern School of Business, New York University, with a specialization in corporate and quantitative finance (2009). Heavily drawing on her interdisciplinary training, Thomaï writes a column on luxury at http://artsandluxury.com and contributes opinion pieces to Luxury Daily. She is currently working on a chapter, titled “Experiments in Suchness: Hiroshi Sugimoto Silk Shiki for Hermès,” to be included in John Armitage & Joanne Roberts eds. Critical Luxury Studies: Art, Design, Media. Thomaï is one of the main contributors to the LVMH Fundamentals in Luxury Retail: A CPC/Parsons Collaboration, an education program designed to train and provide a wide range of retail skills to Chinese-Americans, including those from underprivileged families and individuals who have recently immigrated to the United States, to help them in gaining employment in luxury retailing.